Similarly, a customer is at Target or Walmart and likes a product they see on the shelf. Your site displays the item, and they proceed to click on it and buy your product. They may not even be sure what it’s called, so they snap a picture and perform a reverse image search. Perhaps they see it in a public place, like the airport or at a friend’s house. Who Should Use Reverse Image Search?Į-commerce site owners can benefit from targeting reverse image searchers. Google Lens is an app that enables people to use their phone cameras in real-time to search for relevant web results. Numerous mobile apps allow users to run reverse image searches from their phones. They might look at alt tags, image file names, and more to compare pictures.

Search engines also rely on other data to find similar images on the web. Yandex, in particular, uses a combination of image recognition and facial recognition technology, allowing you to search for people and find their personal websites. If you upload a picture of a squirrel, for example, the engine will show you other squirrels. Most search engines use image recognition technology to find results. They can also find information about the object or person in the picture. Users can upload a picture from their computer or mobile device and find similar images on the web. All the major search engines, including Google, Bing, Yahoo, and Yandex, have a reverse image search feature.

Advanced reverse image search